A civet is a small mammal originating from Asia that eats coffeefruit. Since the source of Bai’s antioxidants also came from coffeefruit, the civet became a natural mascot and was used as a symbol of pride at Bai. When it came time to introduce an award given annually to employees that represented key qualities of the company, the civet was a natural choice for this award. I was involved in concept phase of the award, then took over from 3d model work through production to bring these awards to life.
